Soft light produces soft-edged shadows. That's what clouds do for us. They turn the harsh sunlight into soft and inviting light. That soft light looks fantastic on houses. This is especially true when large trees cast shadows into the photo. The sun is a small-sized light source. A passing cloud that blocks the sun, becomes a larger light source. It's size, relative to us here on the ground, is much larger than the sun. An overcast sky is an enormous soft light source.
But cell phone pics don't look good in cloudy situations, right? Cell phones produce JPG photos. The professional you hire to make you look amazing on your listings captures photos in RAW file format. When I get that RAW file back to my computer, I can recreate all the warmth and color by expertly processing the files.
I recently spent some time waiting around on a cloudy day while I was shooting a listing so I could show you the perfect example of all this! This is one of the reasons my photo shoots take a little longer than the cheaper companies.
1. A final composite of the other two photos with a touch of the sunny spots blended onto the soft, cloudy photo.
2. The result with bare sun. Notice the distracting dappled patterns on the lawn and exterior?
3. The soft, smooth image captured when a light fluffy cloud floated in front of the sun.