You truly do not need my photos to sell a house. It's no secret that many houses get sold with nothing more than cell phone snapshots. Price and location are too important for the listing photos to sell a property on their own. Most agents realize that great photos help get more attention for the property which can impact sale price and days on market- both of which are very important to sellers. But the biggest reason to have the best possible marketing in place goes beyond the sale of just one house.
1. Use the best
2. Present world class
3. Upgrade your business
A real estate agent relies heavily on his or her reputation. The modern word for a business's reputation in a market is 'brand.' Branding has been around much longer than we've been calling it that. When my mother urged me to use good table manners at a friend's dinner table, she was trying to build my brand! (Actually, her's too!) Brand answers the question, "Who is this person?" Your answer is impacting your business, for better or worse!
First, look like the best choice, show why you are the best choice, and people will choose you more often! Get the best damn marketing you can put your hands on and parade it front and center for potential clients to see. Do you think they won't notice the fine details of difference between good photos and great photos? Then educate them! Let them feel like they've discovered a new super power. It will take less than a minute to get them to feel like an expert on blown-out highlights, lens distortion, and color temperature with an expertly designed presentation hand out. Tell them you have the hook up with a photographer who actually delivers the quality you see in BHG magazine. Hired!
Most research you on the web before you ever hear from them. Just like I do, they look at your past listings and compare your marketing to other agents. Show them the magic! Be world class with all of your marketing. List each home like it's your audition for the next year's worth of clients. You are sewing the seeds for next season's harvest.
What is your highest quality source for referral business? Every agent answers the same thing: past satisfied clients! How powerful will that referral source be when you get them the best listing photos, tell them they are the best photos and why, show them why their photos are superior to the other stuff on the market, and do it all with the prestige of the conductor of the New York Philharmonic! It's not just photos, either. Present your marketing like it's the new spring line from Danny Wise. Deliver home the idea that your clients got a level of treatment so special, they can't help themselves from sending their friends your way.